Supervised 360º advertising campaigns for billboards, magazines, online, posters and record store displays from concept through production. Liaison between copywriters, art and creative directors, major label executives, vendors and in-house RR Donnelley print press to execute ad campaigns for Aerosmith, Audioslave, Bob Dylan, Bruce Springsteen, Buddy Guy, Dixie Chicks, John Mayer, Johnny Cash, Matisyahu, Tony Bennett and more.
Brought out-of-print CD catalogs into the digital era by scanning, redrawing and retouching album art. Managed intake of global visual media assets by ensuring quality control and guidelines over album covers, packaging and music videos. Designed and developed a global social network with resources for international media engineers. Designed the Kind of Blu e-newsletter to promote Blu-ray and win the format war against HD DVD.