About Project

Designed a Brooklyn warehouse full of pro photo gear. Established brand standards across advertising, logos, packaging, catalogs, product design and development, point of sale (POP) displays, trade shows and websites. Coordinated product design and quality control with overseas manufacturers, creating retail products from Photoshop renderings and Illustrator blueprints. Visual identity stands today on a storefront in Times Square.

  • Client: Bower
  • Date: 2004–2005
  • Services: Advertising, Branding, Information Architecture, Product Design, UX Design