Allow me to e-introduce myself, my name is Elliot. I help companies turn complex products into things people actually want to buy.

• Global audio hardware campaigns with AC/DC, Guns N' Roses, and Keith Urban
• Sony Music campaigns for Bob Dylan, Bruce Springsteen, and John Mayer
• A multi-dialect LLM interface with RTL localization, years before LLMs were a category
• Healthcare platforms for Genentech and Humana
• A Times Square brand identity, twenty years and counting

Most recently I've been rebuilding how a Fortune 100 financial services firm shows its products to enterprise buyers. My creative direction came up through Sony Music. My UX came up through Razorfish. These two crafts usually live on different teams, under different leaders, on different sides of the brain; which is why most enterprise product ends up either beautiful but broken or functional but forgettable. Running both, in one process, is the whole point.

If you're working on something hard, I'd like to hear about it.