COLUMBIA UNIVERSITY
Web Design Consultant, 2008–2020
- Oversaw, developed and managed content, design and UX of interactive websites.
- Produced top performing webpages based on content from SEO keyword research.
- Art directed creative advertising campaigns, email newsletters and presentations.
- Created an easy to use interface for a set of complex artificial intelligence systems.
- Developed design systems for departments inline with global brand guidelines.
- LAMP, Drupal, Bootstrap, HTML, CSS, JavaScript, Git, Adobe, Google, JIRA
Challenge
Design the user interface (visual + code) for a suite of Arabic translation applications.
Response
I navigated a team of computer science researchers, specializing in Natural Language Processing, through collaborative UX design exercises to create easy to use interfaces for their complex apps.
The user experience (UX) design process I used was based on design thinking (discover, define, design, develop) and included stakeholder interviews, comparative reviews, content audits, card sorts, information architecture, personas, sketches, wireframes, visual design, web development (HTML + CSS + JS) and user acceptance testing.
